📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Advanced Hospitality Marketing Question Paper

Advanced Hospitality Marketing 

Course:Master Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTE OF OPEN LEARNING
SPECIAL EXAMINATION FOR THE DEGREE OF MASTER OF SCIENCE
IN TOURISM MANAGEMENT
HIM 504: ADVANCED HOSPITALITY MARKETING

DATE: Friday 11th January 2008 TIME: 9.00 – 12.00 noon

INSTRUCTIONS
Attempt THREE questions (60%)

QUESTION ONE
Evaluate the role of social responsibility in hospitality and tourism marketing.
[20 marks]



QUESTION TWO
Explain the roles, challenges and solutions to barriers in Kenya government
towards the marketing of hospitality and tourism.
[20 marks]



QUESTION THREE
Describe the application of Information Technology in hospitality and tourism
marketing.
[20 marks]



QUESTION FOUR
With a diagrammatic representation describe the market segmentation in
allocentric and psychocentric travelers.
[20 marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates