📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Retail Marketing Management Question Paper

Retail Marketing Management 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BBA 407: RETAIL MARKETING MANAGEMENT
DATE: Wednesday 1st April, 2009 TIME: 4.30-6.30pm
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS
Attempt Question ONE and any one other three Question

Q1. Outline and discuss key channel members in the distribution of a consumer
product of your choice. [25 marks]

Q2. Retailing is a unique activity in a marketing function. Identify characteristics,
types or categories, types of retail trade in Kenya. [15 marks]

Q3. How would you explain retailing and its importance in the economy, to someone
not familiar with the subject? [15 marks]

Q4. The environmental factors of retailing include both internal and external. Identify
such factors and discuss them in relation to fishmongers in Kenya. [15 marks]

Q5. Distinguish and discuss the difference between retail concept and the wheel of
retailing. [15 marks]

Q6. Both the retailer and his customer need to be protected by the law. Which areas
of the law of the land in Kenya protect both the retailer and the consumer?[15 marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates