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Public Relations Question Paper

Public Relations

Course:Diploma Course In Management Section 2

Institution: Kenya Institute Of Management (Kim) question papers

Exam Year:2010

Diploma in Public Relations Management
Diploma course in management II
September 2010

Subject: Corporate relations
Date: Sep 2010
Time: 3 hours

Instructions:

1. Write your index number in the space provided in the answer booklet
2. Answer question number 1 (compulsory) and any other four questions
3. Question number 1 carries (28 marks) while the other questions carry (18 marks) each.
4. No writing should be down on this question paper.
5. Candidates who break KIM examination rules and regulations or commit any malpractice will be disqualified.

Call for early sex education

A reproductive health researcher is pushing for early sex education to help curb transmission of sexually transmitted infections and HIV/AIDS among adolescents.
The lead researcher in a study released at a Kenya Medical Training college (KMTC) conference, Ms Mary Nyambok, said unprotected sex places many adolescents at risk of contracting these infections.
In view of these, she says sex should be introduced to this vulnerable group early. We cannot deny that youngsters are having sex, said Ms Nyambok.
In the study, 19% of adolescents reported never having used condoms, 15% rarely use them and 32% always use them. Being open about the physical and biological changes in their bodies and answering their questions honestly will cultivate a culture of trust and openness. Ms Nyambok a maths and biology teacher at a Nairobi school asserts.
In her study, she discovered that adolescents found it difficult to purchase condoms due to embarrassment. We get embarrassed buying condoms from the shops as the owners who are friends to our parents or parents to friends or senior members of society, can report us to our parents or just look at us with scornful curiosity, one of the adolescents from a mixed day school says.
According to Ms Alice Ongera, the lead researcher in the study, adolescent sexuality is a public health concern as more than half of new infections occur among young people aged 15 – 24 years. According to Ms Ongera 44% of adolescents aged 15-19 have had sex.

Required
a)Evauate the PR challenges facing agencies aiming to fight HIV infections in this age group. (10 marks)

b)Recommend and justify appropriate public relations intervention techniques (10 marks)

c)Identify the p ublics to be targeted in the PR campaign exercise (8 marks)

2.Discuss the public relations opportunities in developing countries (10 marks)

b)Illustrate the dangers of ignoring professional ethics in public relatios practice
(8 marks)

3 Describe the role of public relations to an organzaiton’s markeitn department
(10 marks)

b) Explain four uses of computers in public relations practice (8 marks)

4.Publicity will yield an image and subject to adequate information the image of any subject can only be what it truly is. Discuss five different inds of images and how they arise. (18 marks)

5. Make short notes on
a) Propaganda and public relations (6 marks)
b) Advertising and publicity (6 marks)
c) Corporate identity and marketing (6 marks)

6. Outline the ideal qualities of a public relations practitioner (8 marks)

b) Employee relations practice cannot be left entirely in the hands of the HR department comment on this statement. (10 marks)

7. Describe problems facing the practice of PR in the developing countries and suggest possible remedies. (18 marks)

8. Discuss the considerations that management must look at before setting up pr department. (18 marks)

Public Relations Question Paper

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