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Diploma 1 In Business Administration Human And Public Relations Cat 1 Question Paper

Diploma 1 In Business Administration Human And Public Relations Cat 1

Course:Diploma In Business Administration

Institution: Machakos University question papers

Exam Year:2007

Time: 1 1/2 Hours

Instructions:
Answer all the questions

1.(a) What is Public Relations? (3 Marks)
(b) Give and explain five early forms of communication. (10 Marks)
(c)Differentiate between tangible and intangible Public Relations. (5 Marks)

2.(a)State and explain 5 roles of Public Relations (10 Marks)
(b) What is the importance of Public Relations in an organization (10 Marks)

3.Give and explain ten basic publics from when organizations draw their own publics.(20 Marks)

4.(a) There are several types of images in an organization. Give and explain five images (10 Marks)
(b) Explain what a Public Relations officer should do to correct or improve each of the five images stated in 4(a) above (5 Marks)

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