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Bba 402: Management Of International Business And Organizations Question Paper

Bba 402: Management Of International Business And Organizations 

Course:Bachelor Of Business Administration In Management

Institution: Kenyatta University question papers

Exam Year:2008



INSTRUCTIONS:
Answer question ONE and any other TWO questions.
QUESTION ONE:
a) Explain the main factors motivating organizations to pursue international
business. (10 marks)
b) Describe the defining characteristics of International Business Organizations.
(10 marks)
c) Explain the concept of competitive advantage as used in international business
management. (10 marks)
QUESTION TWO:
a) Discuss the implications of cultural influence in international business management. (10 marks)
b) Explain the concept of globalization and its implication to Multinational Enterprises. (10 marks)
2
QUESTION THREE:
Explain the main approaches used by multinationals to enter foreign markets.
(20 marks)
QUESTION FOUR:
Explain the major environmental forces considered relevant in International Business Management. (20 marks)
QUESTION FIVE:
a) Identify and explain the main issues multinationals face when dealing with
developing countries. (10 marks)
b) Explain the relevant factors to consider in competitor analysis for a multinational
corporation. (10 marks




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