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Behavioural Science Question Paper

Behavioural Science 

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010



UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 203: BEHAVIORAL SCIENCE (DAY+EVE)
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) Briefly discuss the five perspectives that are used in studying behaioural science. ( 10 Marks)
b) Outline the four sources of information that influence self-efficacy. ( 4 Marks)
c) Define intelligence and explain the two broad extremes of intelligence. ( 4 Marks)
d) Give three(3) reasons why the study of behavioural science is challenging. ( 6 Marks)
e) Describe the different types of love that a person may experience ( 6 Marks)
QUESTION TWO
a) Describe personality structure in terms of the interactions of the id, ego, and superego.( 10 Marks)
b) Explain how defense mechanisms protect the individual from anxiety. ( 10 Marks)
QUESTION THREE
a) Describe the humanistic perspective on personality in terms of Maslow's focus on self-actualization
and Rogers' emphasis on people's potential for growth. ( 10 Marks)
b) Describe the impact of individualism and collectivism on self-identity and social relations.
( 10 Marks)
QUESTION FOUR
a. Discuss the important consequences of personal control, learned helplessness, and optimism.
( 12 Marks)
b. Discuss the misinformation effect and how it relates to the occurrence of false memories. What is the significance of the misinformation effect and how easy is it to ‘create’ false memories?
( 8 Marks)
QUESTION FIVE
What are the major factors underlying how groups make decisions? Illustrate your answer with respect to social loafing, group decision-making, group polarization/‘groupthink’ and brainstorming.
( 20 Marks)






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