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Business Studies Question Paper

Business Studies

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
STAGE II EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
DFU 100: BUSINESS STUDIES
DATE: APRIL 2010 TIME: 1½ HOURS
INSTRUCTIONS: Answer any THREE questions
Question One
a) Define the meaning of trade and show diagrammatically how trade can be classified. (5 Marks)
b) Explain the problems encountered in International Trade (5 Marks)
c) State the various distinctive characteristics of partnership firms as a form of business organization
and state why it may not be considered as a better form of business organization than a joint stock
company. (10 marks)
Question Two
a) Discuss the factors that determine the selling price for an item as a variable in the marketing mix.
(10 Marks)
b) Using a diagram, briefly discuss the stages that a product may go through in its life cycle
(10 Marks)
Question Three
a) Do you agree that the government has a role in enhancing business activity? If so explain whether
your government is doing enough in helping its businesses to enhance business activities.
(10 Marks)
b) To which interest groups does an organization owe its corporate social responsibility? Explain
giving examples of activities that the organization should engage in so as to respond to these
interests. (10 Marks)
2
Question Four
a) Define the meaning of ethics and give the Fundamental Principles of Ethics (10 Marks)
b) Define training and development and highlight its objectives (5 Marks)
c) Define compensation and state the factors affecting compensation. (5 Marks)
Question Five
a) What challenges are faced in the development of small and medium term enterprises in Kenya?
(10 Marks)
b) State and explain the main reasons why many people are discouraged from starting their own
businesses in your country. (10 Marks)

Business Studies Question Paper

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