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Mjac 700: Applied Mass Communication Research Question Paper

Mjac 700: Applied Mass Communication Research

Course:Masters In Journalism And Communication

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DEGREE OF MASTERS IN ARTS JOURNALISM AND COMMUNICATION
MJAC 700: APPLIED MASS COMMUNICATION RESEARCH
STREAMS: MJAC YISI TIME: 3 HOURS
DAY/DATE: WEDNESDAY 17/4/2013 5.30 PM – 8.30 PM
INSTRUCTIONS:

Answer any three questions.
All questions carry 20 marks each.

QUESTION ONE

(a) Scientific approach to research claims superiority over other approaches to knowledge acquisition. What are some of the key scientific assumptions in this regard?

(b) Use a hypothetical research project to discuss the scientific research process as practiced in social science.

QUESTIO TWO

Conventional empirical research is founded on key research concepts. Discuss these concepts
while showing how they contribute to the acquisition of scientific research knowledge.

QUESTION THREE

Discuss the merits and demerits of both qualitative and quantitative research while giving
examples in research circumstances that either of them best applies.

QUESTION FOUR

While demonstrating your understanding of research design explain the main components of a
research design.

QUESTION FIVE

Social science research is sometimes faced with a myriad of ethical challenges. Discuss some
ethical challenges confronted in the research process.

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Mjac 700: Applied Mass Communication Research Question Paper

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