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Tohm 313: Public Relations In Hospitality And Tourism Question Paper

Tohm 313: Public Relations In Hospitality And Tourism

Course:Bachelor Of Science In Ecotourism & Hospitality Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF
TOHM 313: PUBLIC RELATIONS IN HOSPITALITY AND TOURISM
STREAMS: BSC AGEC Y2SI TIME: 2 HOURS
DAY/DATE: WEDNESDAY 17/4/2013 2.30 PM – 4.30PM
INSTRUCTIONS:

Answer any question in section A and any other two questions in section B.

SECTION B

1. Define Public Relations and explain its origin. [4 Marks]

2. Distinguish public relations as used in Tourism from the following;

(a) Sales promotion [2 Marks]

(b) Advertising [2 Marks]

3. Explain four responsibilities of a Hotel public relations manager. [4 Marks]

4. State and explain six qualities of a good public relations practitioner. [6 Marks]

5. Describe the six objectives of public relations as practiced in the Tourism Industry.
[6 Marks]

6. State and explain the categories into which publics are divided into in Hospitality Management. [6 Marks]

SECTION B

7. (a) Explain the advantages of consultancy to a public relations practitioner. [6 Marks]

(b) Discuss reasons for sponsorship in public and interpersonal relations. [14 Mark]

8. (a) Explain five factors to consider so as to achieving an effective corporate identity. [5 Marks]

(b) Describe the disadvantages of a in house public relations department. [5 Marks]

(c) Describe the point to consider in avoiding panic or interviewing problems during
press interview as a public relations practitioner. [10 Marks]

9. (a) State and explain four characteristics of News. [6 Marks]

(b) Cross cultural differences can make or break a PR campaign. It is therefore
crucial that PR practitioners dealing with PR campaigns that incorporate a cross cultural element analyze likely cross cultural differences. Discuss. [14 Marks]

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Tohm 313: Public Relations In Hospitality And Tourism Question Paper

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