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Tohm 351: Tourism Marketing Question Paper

Tohm 351: Tourism Marketing

Course:Bachelor Of Science In Ecotourism And Hospitality Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
THIRD YEAR EXAMINATIONS FOR THE AWARD OF BACHELOR OF SCIENCE IN ECOTOURISM AND HOSPITALITY MANAGEMENT
TOHM 351: TOURISM MARKETING
STREAMS: B.SC (ECON & HOSP) Y3S2 TIME:2 HOURS
DAY/DATE: THURSDAY 18/4/2013 2.30 PM – 4.30 PM
INSTRUCTIONS:

Answer all questions in section A and any other two in section B.

SECTION A – 30 MARKS (COMPULSORY)

1. What is tourism marketing? [2 Marks]

2. How do tourism products differ from other products? [4 Marks]

3. Briefly explain why marketing has assumed a position of increased importance in the management of tourism and hospitality organizations. [5Marks]

4. Explain the difference between selling and marketing. [4 Marks]

5. Write short notes on the activities undertaken in each of the following marketing functions according to Clark and Clark.

(i) Exchange functions [2 Marks]

(ii) Physical distribution functions [2 Marks]

(iii) Facilitating functions [2 Marks]
6. Briefly explain the elements of the marketing process. [4 Marks]

7. Briefly describe the key variables that constitute the tourism marketing environment. [5 Marks]

SECTION B- ANSWER ANY TWO QUESTIONS

8. (a) Describe the components of the tourism marketing mix. [14 Marks]

(b) Describe three cognitive psychological processes that can be applied for
successful print advertising in tourism marketing. [6 Marks]

9. (a) Describe the process of personal selling in tourism marketing. [10 Marks]

(b) Define market segmentation and describe the benefits of segmentation of consumer markets in tourism and hospitality marketing. [10 Marks]

10. (a) Describe the steps used to develop new products and services in the tourism
industry. [10 Marks]

(b) Discuss the emerging challenges in tourism marketing and how they can be
overcome. [10 Marks]

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Tohm 351: Tourism Marketing Question Paper

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