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Comm 362: Media And Society Question Paper

Comm 362: Media And Society

Course:Bachelor Of Arts In Communication Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS COMMUNICATION AND MEDIA
COMM 362: MEDIA AND SOCIETY
STREAMS: TIME: 2 HOURS
DAY/DATE: FRIDAY 19/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:

1. Respond to four questions in all
2. This is not an open book exam. Any form of cheating will lead to immediate dismissal form the exam room. The candidate will earn a failing grade.
3. Write legibly.

SECTION A

1. Explain briefly why media is seen as an important socializing agent. [10 Marks]

2. Explain the consequences of the concentration of media institution’s ownership in relation to:

(i) Diversity of media content in general. [15 Marks]

(ii) Public service quality of news content. [15 Marks]

3. Discuss how media for profit influences the social construction of meanings. Use local examples to illustrate your answers. [10 Marks]

SECTION B

4. On February 11th 2013, major media houses combined forces to organize and broadcast the first presidential debate in Kenya. During the few hours the debate was live at the Brookhouse School, no other programmes aired on major television and radio stations in Kenya. In their estimation, media owners predicted that close to 40 million Kenyans would tune in to this debate at the same time. Analyse the possible impact of this media event on Kenyans in relation to how mainstream media shapes society’s political opinion. [20 Marks]

5. Discuss in length how global media products reshape the cultural realities of local societies, if at all. Use your own experiences with global media products to illustrate your answer. [20 Marks]

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Comm 362: Media And Society Question Paper

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