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Comm 372: Communication And Development Question Paper

Comm 372: Communication And Development

Course:Bachelor Of Arts In Communication Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
THIRD YEAR EXAMINATION FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS IN COMMUNICATION AND MEDIA
COMM 372: COMMUNICATION AND DEVELOPMENT
STREAMS: Y332 TIME: 2 HOURS
DAY/DATE: FRIDAY19/4/2013 2.30 PM – 4.30 PM
INSTRUCTIONS:

Answer ALL questions in Section A and ANY TWO questions from Section B.

SECTION A (Compulsory)

1. Development communication has been defined as being neither public relations nor corporate communication. Highlight any FIVE of the key issues about development communication that demarcate it from other forms of communication. [20 Marks]

2. Outline the criticisms against any ONE of the below development paradigms:

(i) Modernization theory [10 Marks]

(ii) Dependency theory [10 Marks]

(iii) Participatory approaches. [10 Marks]

SECTION B

3. Describe ONE of the following strategies used in development communication. With the aid of examples, give the advantages and disadvantages of the selected strategy.
[20 Marks]

(i) Social marketing
(ii) Health promotion and health education
(iii) Entertainment education
(iv) Media advocacy
(v) Social mobilization

4. Describe any TWO development communication initiatives that you are aware of in Kenya or Africa, and evaluate their effectiveness. [20 Marks]

5. Your village recently suffered a typhoid outbreak. Failure to boil drinking water has been identified as the underlying problem. Knowing that you have just acquired your degree in communication your village board has approached you to design a communication strategy to encourage the boiling of drinking water. Explain the steps you would take in designing this communication strategy. [20 Marks]

6. Discuss the critical factors to consider before adopting media and ICTs for development in a community. [20 Marks]

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Comm 372: Communication And Development Question Paper

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