Get premium membership and access revision papers, questions with answers as well as video lessons.

Mjac 703: Exploring Mass Media Question Paper

Mjac 703: Exploring Mass Media

Course:Masters In Arts Journalism And Communication

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DEGREE OF MASTERS IN ARTS JOURNALISM AND COMMUNICATION
MJAC 703: EXPLORING MASS MEDIA
STREAMS: MJAC YISI TIME: 3 HOURS
DAY/DATE: MONDAY 22/4/2013 5.30 PM – 8.30 PM
INSTRUCTIONS:

1. Answer all questions in Section A
2. Respond to four questions in all
3. This is not an open book exam. Any form of cheating will lead to immediate dismissal from the exam room. The candidate will earn a failing grade.
4. Write legibly.

SECTION A

1. (i) Explain the contextual foundation of the MASS SOCIETY concept. [5 Marks]

(ii) Mass society theory makes several basic assumptions about individuals, the role of mass media and the nature of social change. Discuss TWO of these assumptions in detail. [15 Marks]

2. “Advertising is the ultimate cultural commodity”. Discuss the full implication of this statement. [15 Marks]

3. The media literacy movement has begun using practical examples; explain your understanding of this declaration. [10 Marks]
SECTION B

4. Noam Chomsky’s film, Manufacturing Consent: Noam Chomsky and the Media, makes a clear statement about the impact of mass media on shaping society’s priorities. Highlight Chomsky’s notions as portrayed in the film and then evaluate their relevance in understanding the position of mass media in the Kenyan society. [20 Marks]

5. Audience researchers have shifted from viewing the audience as passive to respecting its ‘activity’ during the consumption of media products. Apply the Users-and-Gratifications theory to explain the basis of this shift. [20 Marks]

---------------------------------------------------------------------------------------------------------------------

Mjac 703: Exploring Mass Media Question Paper

More Question Papers

Popular Exams