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Tohm 352: Entrepreneurship In Ecotourism And Hospitality Industry Question Paper

Tohm 352: Entrepreneurship In Ecotourism And Hospitality Industry

Course:Bachelor Of Science In Ecotourism Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
THIRD YEAR EXAMINATIONS FOR THE AWARD OF DEGREE OF BACHELOR OF SCIENCE IN ECO-TOURISM AND HOSPITALITY MANAGEMENT
TOHM 352: ENTREPRENEURSHIP IN ECOTOURISM AND HOSPITALITY INDUSTRY
STREAMS: BSC (ECON&HOSP) Y3S2 TIME: 2 HOURS
DAY/DATE: MONDAY 22/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:

Answer all Questions in Section A and any other TWO Questions in Section B.

SECTION A – 30 MARKS (COMPULSORY SECTION)

1. (a) Define the term ‘entrepreneurship’. [2 Marks]

(b) Outline the factors that may inhibit entrepreneurial development in ecotourism
and hospitality industry in Kenya. [4 Marks]

(c) Mention the characteristics of following types of entrepreneurs;
(i) Fabian entrepreneurs [1 Mark]

(ii) Professional entrepreneurs [1 Mark]

(iii) Technical entrepreneurs [1 Mark]

(iv) Spontaneous entrepreneurs [1 Mark]

2. (a) Briefly describe Joseph Schumpeter’s views on entrepreneurship. [4 Marks]

(b) List the reason why it is necessary to build an entrepreneurial team. [2 Marks]

3. Briefly describe the salient features of an ecotourism and hospitality establishment that operates as a sole proprietorship. [4 Marks]

4. Chuka University is to offer a prize for ‘Entrepreneur of the year in eco-tourism and hospitality industry’. You have been appointed as a panelist. Describe the criteria you would use to select the winner. [4 Marks]

5. Briefly describe the key functions of an entrepreneur in an enterprise. [4 Marks]

6. Explain briefly the various causes of business failure. [2 Marks]

SECTION B – ANSWER ANY TWO QUESTIONS

7. (a) Discuss the various legal documents that are prerequisite in establishing a tourism
business in the form of a limited company. [10 Marks]

(b) ‘Management has been defined as the technique of effective leadership’. Explain
this in the context of nature and significance of leadership in tourism enterprises. [10 Marks]

8. (a) Describe the feasible sources of fixed capital for an eco-tourism and hospitality
establishment. [10 Marks]

(b) Describe the main stages in the entrepreneurial process. [10 Marks]

9. (a) Describe the strategies that an entrepreneur can employ to deal with business
risks. [10 Marks]

(b) ‘Failing to plan is planning to fail’. Discuss this famous assertion in relation to the
importance of business planning in ecotourism and hospitality firms.
[10 Marks]

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Tohm 352: Entrepreneurship In Ecotourism And Hospitality Industry Question Paper

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