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Tohm 0361: Enterpreneurship In Ecotcotourism And Hospitality Industry Question Paper

Tohm 0361: Enterpreneurship In Ecotcotourism And Hospitality Industry

Course:Diploma In Eco Tourism And Hospitality Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DIPLOMA IN ECO-TOURISM AND HOSPITALITY MANAGEMENT (DEHM)
TOHM 0361: ENTERPRENEURSHIP IN ECOTCOTOURISM AND HOSPITALITY INDUSTRY
STREAMS: DTHM (Y3S2) TIME: 2 HOURS
DAY/DATE: MONDAY 22/4/2013 11.30 AM – 1.30 PM
INSTRUCTIONS:

Answer all Questions in Section A and any other Two in section B

SECTION A- COMPULSORY SECTION (30 MARKS)

1. (a) Define the term ‘entrepreneur’ [2 Marks]

(b) Mention the various entrepreneurial actions that characterize an entrepreneur.
[5 Marks]

2. Write short notes on ‘Sociological theory of entrepreneurship’ [4 Marks]

3. Mention the possible sources of business ideas to emerging entrepreneurs in eco-tourism
and hospitality industry. [4 Marks]

4. Identify the characteristics that distinguish ‘autocratic’ from ‘laissez faire’ leadership
styles in an enterprise. [4 Marks]

5. Mention the importance of the ‘cost – benefits analysis’ to small scale entrepreneurs in the tourism industry. [2 Marks]

6. Advice an emerging entrepreneur in tourism on the nature and characteristics of planning in a business. [3 Marks]

7. Highlight on the various management functions of an entrepreneur. [2 Marks]

8. Outline the roles of the following bodies to a local entrepreneur.

(a) The Eco-Tourism Society of Kenya. (ESOK). [2 Marks]

(b) Kenya Association of Hotelkeepers and Caterers. [2 Marks]

SECTION B – ANSWER ANY TWO QUESTIONS [40 MARKS]

9. (a) Explain the advantages of establishing an eco-tourism and hospitality business
in the form of a sole-proprietorship. [10 Marks]

(b) Describe the main stages in the entrepreneurial process. [10 Marks]

10. (a) Describe the factors that influence the organization structure of an eco-tourism
and hospitality firm. [10 Marks]

(b) ‘Finance is the lifeblood of a business’, advice a fellow entrepreneur on the
possible sources of long-term and medium-term finance. [10 Marks]

11. (a) ‘Economic development is the effect for which entrepreneurship in eco-tourism
and hospitality industry is the cause’. Justify. [10 Marks]

(b) Explain the possible challenges that may face upcoming entrepreneurs in the tourism industry. [10 Marks]

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Tohm 0361: Enterpreneurship In Ecotcotourism And Hospitality Industry Question Paper

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