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Aghe 221: Consumer Education Question Paper

Aghe 221: Consumer Education

Course:Bachelor Of Science In Community Development

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
SECOND YEAR EXAMINATIONS FOR THE AWARD OF DEGREE OF
BACHELOR OF SCIENCE IN COMMUNITY DEVELOPMENT
AGHE 221: CONSUMER EDUCATION
STREAMS: (CDEV) Y2S1 TIME: 2 HOURS
DAY/DATE: WEDNESDAY24/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:

• This paper consists of two sections
• Section A is compulsory
• Section B - answer any two questions
• Do not write on the question paper
• Use relevant examples
• Use legible handwriting

SECTION A – COMPULSORY

QUESTION ONE

(a) Discuss the factors affecting consumer buyer behavior. [10 Marks]

(b) Explain the classification of advertising as a means of communication with consumers. [10 Marks]

(c) Highlight the major packaging considerations for a marketer. [10 Marks]

SECTION B – ANSWER ANY TWO QUESTIONS

QUESTION TWO

(a) Discuss the rights of consumers. [10 Marks]

(b) How have the banking services facilitated consumer activities. [10 Marks]

QUESTION THREE

(a) What are some of the challenges affecting consumers. [10 Marks]

(b) What role does marketing play in the society. [10 Marks]

QUESTION FOUR

(a) How does consumer protection facilitate business. [10 Marks]

(b) Enumerate the role of a budget to consumer. [10 Marks]

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Aghe 221: Consumer Education Question Paper

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