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Comm 262: Electronic Media Question Paper

Comm 262: Electronic Media

Course:Bachelor Of Arts In Communication And Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
SECOND YEAR EXAMINATION FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS IN COMMUNICATION AND MEDIA
COMM 262: ELECTRONIC MEDIA
STREAMS: COMM Y2S1 TIME: 2 HOURS
DAY/DATE: WEDNESDAY 24/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:
Answer THREE questions in all. Section A is compulsory.
Answer ONE question from Section B and ONE question from Section c.

SECTION A( Compulsory)

1. Kenya’s radio industry is demarcated into the three broad categories below. Define each kind of broadcasting, and with the aid of examples, discuss the advantages and the challenges faced by each.

(i) Public service broadcasting. [10 Marks]

(ii) Commercial/private broadcasting [10 Marks]

(iii) Community broadcasting. [10 Marks]

SECTION B

2. Discuss five considerations you would keep in mind when starting a radio station.
[20 Marks]
3. You have been invited to give a talk in your former high school about careers in the media. Describe which traits would be essential for one to have in order to succeed in the electronic media industry. [20 Marks]

SECTION C

4. You are setting up a radio production studio. Describe the characteristics of any two of the following types of microphones, and explain how you would best handle each microphone.
(i) Lavalier microphones [10 Marks]

(ii) Hand microphones [10 Marks]

(iii) Desk microphones [10 Marks]

(iv) Stand microphones. [10 Marks]

5. You are preparing to conduct a radio interview with the Vice Chancellor of Chuka University about his vision for the future of the institution. Describe:

(i) The various types of questions you could ask. [10 Marks]

(ii) What background information you would need to provide the interviewee with in
order to ensure a successful interview. [10 Marks]

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Comm 262: Electronic Media Question Paper

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