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Comm 474: Current Topics In Communication Question Paper

Comm 474: Current Topics In Communication

Course:Bachelor Of Arts In Communication And Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
FOURTH YEAR EXAMINATION FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS IN COMMUNICATION AND MEDIA
COMM 474: CURRENT TOPICS IN COMMUNICATION
STREAMS: COMM Y4S2 TIME: 2 HOURS
DAY/DATE: THURSDAY 25/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:

Answer ALL questions in Section A and any Two questions in Section B

SECTION A

1. Using relevant Kenyan examples outline five approaches to the implementation of Corporate Social Responsibility (CSR) strategies. [15 Marks]

2. Discuss three ways in which the Kenyan media played a part in the 2007 /2008
post-election violence. [15 Marks]

SECTION B

3. Describe five ways in which the digital revolution has impacted news reporting.
[20 Marks]
4. With the aid of examples, discuss the impact of advertisers on media content. Recommend a way forward. [20 Marks]

5. Briefly outline the URAIA campaign strategy and evaluate its effectiveness in instilling national values. [20 Marks]

6. Discuss the arguments for promoting local content in broadcast media, and the challenges faced in implementing local content policies. Recommend a way forward. [20 Marks]

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