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Dthm 0241: The Business Of Tourism Question Paper

Dthm 0241: The Business Of Tourism

Course:Diploma In Tourism And Hotel Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS

SECOND YEAR EXAMINATION FOR THE AWARD OF
DIPLOMA IN TOURISM AND HOTEL MANAGEMENT

DTHM 0241: THE BUSINESS OF TOURISM

STREAMS: DTHM Y2S1 TIME: 2 HOURS

DAY/DATE: TUESDAY 6/8/2013 8.30 A.M. – 10.30 A.M.
INSTRUCTIONS:

Answer all Questions in Section A and any other Two in Section B

SECTION A: COMPULSORY SECTION (30 MARKS)

1. Define the following terms:

(a) Tourism product [2 marks]
(b) Tourism trades [2 marks]

2. Highlight the business dimensions identifiable in tourism. [4 marks]

3. Highlight the elements of a tourism product. [5 marks]

4. Outline the prerequisite inputs in the tourism production process. [4 marks]

5. Enumerate the various methods of measuring tourism demand. [4 marks]

6. Indicate the roles of tourism as an economic development tool in Kenya. [3 marks]

7. Outline the elements that constitute a tourism destination. [6 marks]

SECTION B: ANSWER ANY TWO QUESTIONS (40 MARKS)

8. (a) Describe the factors that influence travel choice and demand. [10 marks]

(b) Describe the complexities in the tourism product that pose a challenge in the management of tourism businesses. [10 marks]

9. Explore the visitor management strategies adopted in order to synchronize demand and supply of the tourism product. [20 marks]

10. (a) Discuss the supply components in tourism citing how they enhance the growth
of the tourism business. [10 marks]

(b) Examine the factors that shape the future of the tourism development.
[10 marks]

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Dthm 0241: The Business Of Tourism Question Paper

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