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Bcom 404: Small Business Management Question Paper

Bcom 404: Small Business Management

Course:Bachelor Of Commerce

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS

FOURTH YEAR EXAMINATION FOR THE AWARD OF DEGREE OF
BACHELOR OF COMMERCE

BCOM 404: SMALL BUSINESS MANAGEMENT

STREAMS: BCOM Y4S2 TIME: 2 HOURS

DAY/DATE: MONDAY 12/8/2013 2.30 P.M. – 4.30 P.M.
INSTRUCTIONS:

Answer Question ONE and any other TWO questions.
Do not write on the question paper.

Q1. (a) Small businesses are in most cases the creation of entrepreneurs but not all small
businesses are entrepreneurial. Discuss the characteristics of entrepreneurial firms and distinguish with the non-entrepreneurial ones. [10 marks]

(b) Micro-environment comprises forces close to the company and may affect its ability to serve its customers. Discuss any three such forces and show how they may affect the business. [12 marks]

(c) Discuss the need for both feasibility analysis and a business plan before the start of a new business. [8 marks]

Q2. (a) Domiano will recently be graduating from Chuka University with a Bachelor of
Commerce degree.

(i) State at least Four factors that are likely to influence Domiano into self-employment. [4 marks]

(ii) Discuss the opportunities and drawbacks of small business ownership.
[6 marks]

(b) Business plan is not complete without a marketing section. Explain what is involved in this section and its importance. [10 marks]
Q3. (a) Small business usually go through various hurdles which the owner must
overcome to ensure survival and growth. Discuss the entrepreneurial and managerial competencies required for the survival and growth of small
businesses. [12 marks]

(b) Discuss the importance of ethical behaviour in the success of small business.
[8 marks]

Q4. (a) Enterprises more likely survive take up franchise rather than start from scratch.
Discuss the advantages and disadvantages of this model of business operation.
[12 marks]

(b) Creativity and innovation are crucial determinant of growth of businesses.
Discuss. [8 marks]

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Bcom 404: Small Business Management Question Paper

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