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Bcom 425: Marketing Ethics Question Paper

Bcom 425: Marketing Ethics

Course:Bachelor Of Commerce

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS

FOURTH YEAR EXAMINATION FOR THE AWARD OF DEGREE OF
BACHELOR OF COMMERCE

BCOM 425: MARKETING ETHICS

STREAMS: BCOM Y4S1 TIME: 2 HOURS

DAY/DATE: TUESDAY 13/8/2013 2.30 P.M. – 4.30 P.M.
INSTRUCTIONS:

• Answer question ONE and any other TWO questions.
• Do not write anything on the question paper.

1. You have been invited by the management of Nithi Timber Dealers Association to explain to them the following:

(a) The classification of costs incurred while investing in business ethics. [4 marks]
(b) The types of unethical competitive behaviour. [4 marks]
(c) The negative and positive consequences of commercialization of professions.
[7 marks]
(d) The client’s obligations to researchers. [6 marks]
(e) The social criticisms leveled against advertising. [10 marks]
(f) The factors that influence ethical marketing behaviour. [6 marks]
(g) The personal moral philosophies with bearings to marketing. [3 marks]

2. Using your expertise in marketing ethics, explain to members of your marketing team the following:-

(a) The instances when consumers may consider marketing practices as being unfair or deceptive. [6 marks]

(b) The possible ways in which researchers abuse their clients. [4 marks]

(c) Advertising and other promotional actions that may offend people. [5 marks]

3. The management of Chuka Jubilee Group Ltd is organizing a seminar for its senior staff on marketing ethics. Explain to the participants the following:

(a) The possible ways in which deception can occur while dealing with elements of the marketing mix. [7 marks]

(b) What it means to practice ethics in marketing. [3 marks]

(c) The meaning of espionage and the forms such espionage may take. [5 marks]

4. The Kenya Consumers Association has invited you to assist improve the practice of marketing ethics among its members by explaining to them the following:

(a) (i) The meaning of professional misconduct
(ii) Identify the possible professional misconducts [6 marks]

(b) The specific moral principles applicable to advertising [4 marks]

(c) The offensive practices that may raise ethical issue while marketing to minorities.
[5 marks]

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Bcom 425: Marketing Ethics Question Paper

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