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Tour 707: Tourism Marketing Question Paper

Tour 707: Tourism Marketing

Course:Masters In Tourism Management

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS

EXAMINATION FOR THE AWARD OF DEGREE OF
MASTERS IN TOURISM MANAGEMENT

TOUR 707: TOURISM MARKETING

STREAMS: MTM (L1B3) TIME: 3 HOURS

DAY/DATE: THURSDAY 15/8/2013 8.30 A.M. – 11.30 A.M.
INSTRUCTIONS:

• Read the examination booklets for general examination rules.
• Section A comprises 20 marks while Section B comprises 40 marks.

SECTION A (ANSWER ALL QUESTIONS IN THIS SECTION) 20 MARKS

1. Describe the main levels of tourism marketing. [4 marks]

2. Distinguish between internal and external tourism marketing environment. [4 marks]

3. Describe the nature of tourism distribution strategy. [4 marks]

4. Using a well labeled diagram, highlight the main elements of the tourism information system. [4 marks]

5. Describe the criteria for tourism market positioning. [4 marks]

SECTION B (ANSWER TWO QUESTIONS IN THIS SECTION) 40 MARKS

6. Explain the importance of marketing research in understanding tourism consumption behaviour. [20 marks]

7. Develop a strategic marketing plan for a new tour operator which is to be located in Chuka town. [20 marks]

8. Critique the extent of tourism marketing in Kenya using various marketing management tools. [20 marks]

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Tour 707: Tourism Marketing Question Paper

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