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Bba 100:Business Studies Question Paper

Bba 100:Business Studies

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2015

UNIVERSITY EXAMINATIONS 2014/2015
MAY SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 100:BUSINESS STUDIES
DATE:Tuesday 4th August,2015
TIME:8.00 a.m-10.00 a.m

Instructions:
Answer question ONE and any TWO questions

Question one:
a) Using a diagram,describe how an open system operates in the changing business environment.(10 marks)
b)Discuss two forms of business organizations operating in Kenya.(10 marks)
c)State and explain forms of utility adopted by firms operating in any business environment(10 marks)

Question two
a)Describe external factors that influence business decisions of firms operating in the competitive business environment.(10 marks)
b)Briefly explain five benefits of analyzing the external environment by companies operating in Keya.(5 marks)

Question three
a)State and explain function performed by managers of small and large companies in the market.(10 marks)
b)Highlight five qualities of effective managers.(5 marks)

Question four
a)Describe five corporate social responsibility by modern firms in the business environment.(10 marks)
b) Briefly explain the marketing mix variables that influence business decisions.(5 marks)

INVOLVEMENT IN ANY EXAMINATION IRREGULARITY SHALL LEAD TO DISCONTINUATION

Bba 100:Business Studies Question Paper

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