Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Bba 201: Principles Of Marketing Question Paper

Bba 201: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
. FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
. BBA 201: PRINCIPLES OF MARKETING
DATE: TUESDAY 29TH NOVEMBER 2011
TIME: 4.30-6.30 P.M

INSTRUCTIONS:
Answer question one and attempt any other two

1. a) Explain four levels of segmentations that can be employed to effectively manage a firm''s chosen markets. ( 8 marks)
b) Explain five objectives that organizations seek to achieve in pricing products. (10 marks)
. C) Explain five strategies that can be applied for products in the decline stage. ( 10 marks)
. d)Define consumer behavior. (2 marks)

2. a) Explain the factors to be considered when choosing a channel of distribution. (10 marks)
b) Discuss various promotion methods available to a marketer in order to promote his products. ( 10 marks)

3. a) Explain the stages that a consumer is likely to go through when buying products. (10 marks)
b) Discuss the importance of the demographic environment to a marketer. (10 marks)

4. Discuss the functions of marketing of an organization you are familiar with. (20 marks)

More Question Papers

Agd 202: Participatory Approaches And Tools In Gender And Development

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Bac 406: International Finance Management

Egc 506: Personality Psychology

Hfn 311 – Clinical Dietetics

203 : Modern Government In Africa

331: Counselling Psychology Methods

Aht 100:Sources Of African History

Aen 403: Sociolinguistics

Aht 102: Introduction To Political Science

Alt 401: African Litrature

Aen 100: Introduction To The Study Of Language

Aht 202: Eary African Archaeology

Aen 513: Language Planning And Education

Alt 410: Drama In Education

Alt 410: Drama In Education

Aht 502 Philosophy Of: History

Aad 200N/Aad 200: Art And Design Appreciation 1/Tradition Africa Art.

Aks 400: Sociolinguistics

Aks 203: Introduction To Theory And Practice Of Translation

Alt 208: Literary Language And Presentantion

Aen 508: Language Teacher Development And Classroom Research

Aen 512: Language Handicap And Language Pathology

Aen 516: Language Variation And Function

Alt 208: Literary Language And Presentation

Aks 401: Second Language Learning

Alt 410: Drama In Education

Aen 525: Language And Culture

Aen 303: Second Language Acquisition

Aen 525: Language And Culture

Aen 508: Language Teacher Development And Classroom Research

Aen:Second Language Acquisition

Afg 102 : Reading And Writing In German

Agd402: Gender, Planning, Policy Formulation And Implementation

Aht 101: Principles Of Archaeology

Aht 419: Science And Technology Since 1500

Agd 202: Participatory Approaches And Tools In Gender And Development

Alt 208: Literary Language And Presentation

Aht 202: Early African Archeology

Aks203 :Introduction To Theory And Practice Of Translation

Agd 501: Methods Of Gender And Development Research 1

Alt 308: African Drama (A Special Study)

Aen 513: Language Planning And Education

Aec 102: Elements Of Macroeconomics

Aen 100: An Introduction To The Study Of Language

Aht 316: Theories And Methods Of Research In Political Science

Aec 102: Elements Of Macroeconomics

Aht 802: Philosophy Of History

Alt 303: Theory And History Of Literature

Popular Exams

Return to Question Papers

Quick Links