Bba 201: Principles Of Marketing Question Paper

Bba 201: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
. UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
. BBA 201: PRINCIPLES OF MARKETING
DATE: WEDNESDAY 8TH APRIL 2009
TIME: 8.00-10.00 A.M

INSTRUCTIONS
ANSWER ANY FOUR QUESTIONS

1. Take a market of your choice and explain how it has been segmented. (25marks)

2. Outline and discuss the various sections of a marketing plan. (25 marks)

3. Market research is vital for any market. Discuss this statement giving examples. ( 25 marks)

4. By use of examples explain what you understand by product life cycle. (25 marks)

5. Explain the factors that influence consumer behaviours. (25 marks)

6. Explain the nature of services and appropriate set of marketing mix suitable for marketing services. (25 marks)

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