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Bust 111:Introduction To Business Managment Question Paper

Bust 111:Introduction To Business Managment

Course:Bachelor Of Education Arts

Institution: Chuka University question papers

Exam Year:2009

INSTRUCTIONS:
Answer QUESTION ONE and any other TWO QUESTIONS.
1. (a) Discuss the foundations of Modern Business in Kenya. [10 marks]
(b) Explain the different types of economic utility. [10 marks]
(c) “Various studies have identified certain problems that may be experienced by Small Business managers.” Elaborate. [10 marks]
2. (a) Explain the significant role that is played by money within Basic Business Management. [10 marks]
(b) “Both start-up and ongoing businesses can obtain capital from various sources”. Elaborate. [10 marks]
3. (a) A Good Business Management needs Marketing as a tool to inform and educate (potential and current) consumers about a firm’s products and services. In this regard, explain clearly, the concept of the Marketing Mix. [10 marks]
(b) Business Managers should be adequately informed about the concept of Personnel Management/Human Resource Management. In this regard, explain the key areas involved in the Management of People in business firms. [10 marks]
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4. (a) The Business Environment also comprises the Economic Environment. In this context, explain clearly, the feature of Kenya’s Economic Environment. [10 marks]
(b) “Certain norms and principles of conduct have commonly advocated as constituting Business Ethics.” Discuss. [10 marks}
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Bust 111:Introduction To Business Managment Question Paper

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