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Htm410:Public Relations And Resource Mobilization In Hospitality And Tourism Question Paper

Htm410:Public Relations And Resource Mobilization In Hospitality And Tourism

Course:Bachelor Of Science

Institution: Kenyatta University question papers

Exam Year:2016

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2015/2016 THIRD SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE (HOSPITALITY AND TOURISM)
HTM 410: PUBLIC RELATIONS AND RESOURCE MOBILIZATION IN HOSPITALITY AND TOURISM
DATE: TUESDAY, 2ND AUGUST 2016 TIME: 11.00 A.M. - 1.00 P.M.
INSTRUCTIONS:
ANSWER ALL THE QUESTIONS
1. Public Relations has become a major department in many organizations of hospitality and tourism. a) Critically define Public Relations. (10 Marks) b) Explain the models of Public Relations. (10 Marks)
2. Successful tourist organizations take care of internal communication. a) With use of examples describe what successful communication policies should reflect.(10mks)
b) Discuss any five types of internal media used in organizations. (10 Marks)
3. With the use of relevant examples, discuss the principles of Public Relations. (10 Marks)
4. Discuss how to deal with propaganda in Public Relations. (10 Marks)
5. With the aid of a well labeled diagram discuss community resource mobilization cycle. (10 Marks)
INVOLVEMENT IN ANY EXAMINATION IRREGULARITY SHALL LEAD TO DISCONTINUATION

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