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Bust 111: Introduction To Business Management Question Paper

Bust 111: Introduction To Business Management

Course:Bachelor Of Education Arts

Institution: Egerton University question papers

Exam Year:2010

ANSWER QUESTION ONE AND ANY OTHER THREE QUESTIONS

1.(a) Define the following terms: (2 Marks)
i. Strategic management
ii. Stakeholders
(b) Identify and explain four characteristics that enable a resource to be a
source of strategic strength to a business. (8 Marks)
(c) Explain 3 benefits of organized business environment analysis. (3 Marks)
(d) Differentiate between internal and external environment. (2 Marks)
(e) Identify the components of the external environment. (3 Marks)

2.(a) Define the term business management. (2 Marks)
(b) Describe the concept of management. (6 Marks)
(c) Explain using relevant examples two key factors to be considered by the
management during plant location and design. (6 Marks)
(d) Identify and define the inventory control methods. (4 Marks)

3.(a) Identify and describe FOUR functional areas of a business. (8 Marks)
(b) Draw and label the product adoption curve. (3 Marks)
(c) State the types of the market segmentation. (2 Marks)
(d) Describe the product adoption process. (4 Marks)

4.(a) Differentiate between information system (IS) & information technology (IT) (2 Marks)
(b) Explain the environmental changes that have made information systems
important in business management. (9 Marks)
(c) Describe the challenges posed by business information systems. (6 Marks)

5.(a) Define the term globalization of a business. (2 Marks)
(b) Identify the challenges faced by businesses due to globalization of business(6 Marks)
(c) Differentiate between a manager and an entrepreneur in business. (5 Marks)
(d) State the functions of an entrepreneur in business. (4 Marks)

Bust 111: Introduction To Business Management Question Paper

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