Cmm 520: Strategic Management Question Paper

Cmm 520: Strategic Management

Course:Masters Of Business Administration

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2015

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
JANUARY-APRIL 2015 TRIMESTER
FACULTY OF COMMERCE
MBA PROGRAMME
CMM 520: STRATEGIC MANAGEMENT
Duration 3 hrs
Instructions: Answer Questions ONE and other TWO questions
Q1. Present a paper to the MBA class 2015 entitled “The significance of the process of strategic planning to university management using THREE models of strategic management” (30 marks)
Q2. The chairman of East African Breweries requests you to guide his management on growth strategic option open for their business to consider during the crafting of their 2015-2020 strategic management plan, what would be in your notes? (12 marks)
Q3. In a discussion with the strategic director of a manufacturing concern in Kenya, the business leader hints to you that competitive factors have moved the company to consider implementing cost leadership strategy. What issues do you think he will have to deal with in the process of implementing the strategy. (20 marks)
Q4. Propose an ethics theory that would explain an ethical programme being implemented in an organization best known to you and advantages ethics brings to that organization. (15 marks)
*END*

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