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Cmd 095: Innovations And Entreprenuership Question Paper

Cmd 095: Innovations And Entreprenuership

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMD 095: INNOVATIONS AND ENTREPRENUERSHIP

Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Explain the importance of innovation to an organization. (8 marks)
b) Advice on the characteristics of a good business opportunity. (5 marks)
c) State the importance of entrepreneurship to the society. (6 marks)
d) Highlight on the challenges organizations face when managing innovations. (6 marks)
e) Generation of business ideas is the starting point of creativity. Discuss 5 sources of business ideas. (5 marks)
Q2.
a) To be successful in the market one must link innovation with customers’ demands. Explain the characteristics of innovative thinker. (10 marks)
b) Operational plan in a business plays an important role. Discuss the content of operational plan. (10 marks)
Q3.
a) There is a relationship between entrepreneurship and innovation. Discuss and compare entrepreneurship and innovation. (10 marks)
b) Discuss the steps involved in starting a business. (10 marks)
Q4.
a) There are various sources of business finance. Discuss the challenges in managing business finance. (10 marks)
b) Explain the various categories of innovation and their importance. (10 marks)
*END*

Cmd 095: Innovations And Entreprenuership Question Paper

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