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Cmm 414: Strategic Management Question Paper

Cmm 414: Strategic Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2009

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
1st TRIMESTER 2009
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 414: STRATEGIC MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1. Using a model advice the CUEA council on how they would go about writing a strategic plan for year 2009-2014.(30 marks)
Q2. Choose any company you know of in the stock exchange or a partnership dully registered in Kenya which has had a problem with any aspect of it’s delivery to its stakeholders and explain what could have contributed to its failure. (20 marks)
Q3. If you were to assist Bidco Company in choosing a strategic plan and you choose Porter generic strategies in guiding the process of a strategic choice. What would this entail?. (20 marks)
Q4. It is possible to evaluate whether a company strategy working well despite the fact they may largely informal in their management. Using an example drawn from a business experience explain how this would be achieved (20 marks)
*END*

Cmm 414: Strategic Management Question Paper

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