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Cmm 423: Public Relations Question Paper

Cmm 423: Public Relations

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 423: PUBLIC RELATIONS
Duration 2 hrs
Instructions: Answer Questions ONE and other TWO questions
Q1. Present to management class 2014 catholic university of eastern Africa the salient (most Important) notion contained in most definition of public relations and attempt to explain how this is different from marketing. (30 marks)
Q2. Advice the public relations manager of a company best known to you the issue that would be part of a research problem that would assist in planning PR planning. (20 marks)
Q3. Write out a press release of a company best known to you and explain what you have taken into account to ensure that it is a quality release from a respectable company. (20 marks)
Q4. Suggest to CEO Nation media group why the PR department of his company would be more helpful to the company if they followed closely ethical standard. (20 marks)
*END*

Cmm 423: Public Relations Question Paper

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