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Cmk 322: Marketing Channels Question Paper

Cmk 322: Marketing Channels

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 322: MARKETING CHANNELS
Duration 2 hrs
Instructions: Answer Question ONE and ANY other TWO questions.
Q1.
a) Explain why channels develop. (7 marks)
b) Analyse service output levels desired by customers. (5 marks)
c) Explain what is involved in the process of moving an obscolescent distribution system closer to target customers’ ideal system. (8 marks)
d) What causes channel conflicts and how can they be managed? (10 marks)
Q2. Define vertical marketing system and explain it types. (20 marks)
Q3. Explain decision areas in the management of physical distribution. Identify important reasons of increasing importance of physical distribution. (20 marks)
Q4. Write short notes on the following:
a) Third party influence channel formats (5 marks)
b) Measures to reduce distribution costs. (6 marks)
c) Evaluating the major channel alternatives (3 marks)
d) Company factors to consider when selecting channels of distribution. (6 marks)
*END*

Cmk 322: Marketing Channels Question Paper

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