Cmk 416: Retailing Management Question Paper

Cmk 416: Retailing Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2004

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
1st TRIMESTER 2004/2005
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 416: RETAILING MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1. What approaches can Uchumi supermarket chain use to create a competitive advantage? (22 marks)
Q2. Why is human resource management more important in retailing than manufacturing firm? (12 marks)
Q3. Some retail chains employ merchandise assistants while others hire sales associate; explain the advantages and disadvantages of each approach. (12 marks)
Q4. How can advertising, personal selling and promotion complement each other in an integrated retail communications program? (12 marks)
Q5. What are the different types of design that can be used in a store layout? Why are some stores more suited for a particular type of layout than others? (12 marks)
Q6. In many malls fast food retailers are located together in an area known as food court. What are the benefits and risks associated with this arrangement?
*END*

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