Cmk 426: Retailing Management Question Paper

Cmk 426: Retailing Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2009

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
1st TRIMESTER 2009
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 426: RETAILING MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) “For retailers to succeed in their retail business they should adhere to the principles of the marketing concept”. Highlight these principles. (10 marks)
b) The image created by a retailing organization goes a long way in enhancing its performance in the market. Explain ways in which this objective can be achieved. (10 marks)
Q2.
a) “It is a major requirement in professional retailing for the management to get information on the organization present and prospective customers”. Explain the benefits of such information. (10 marks)
b) Explain the methods used by an organization in promoting store based retailing (10 marks)
Q3.
a) “In recent years retailing has become popular in the business world”. Explain reasons for this trend. (10 marks)
b) Highlight limitations associated with internet retailing. (10 marks)
Q4.
a) Explain factors that should be taken into consideration in deciding the location of retail business. (10 marks)
b) Outline product related challenges that future retailers may face. (10 marks)
*END*

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