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Cmm 520: Strategic Management Question Paper

Cmm 520: Strategic Management 

Course:Masters Of Business Administration

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2015



THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2015 TRIMESTER
FACULTY OF COMMERCE
MBA PROGRAMME
CMM 520: STRATEGIC MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1. Show that a company quoted on Nairobi stock exchange you are aware of uses strategic panning and that this is working for it successfully. (30 marks)
Q2. Think out a hypothetical company and set out its objective which when executed would drastically improve its performance. Argue your position on the objectives clearly illustrating why the are strategic. (15 marks)
Q3. Address newly promoted managers of east African breweries on “possible strategic choice option for East African breweries” (15 marks)
Q4. Use a perception of ethics to argue for ethical practices in Kenya today. Why is it difficult for companies to run business ethically while it appears it would be their advantage to do so? (15 marks)
*END*




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