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Cmm 413: International Business Operations And Management Question Paper

Cmm 413: International Business Operations And Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 413: INTERNATIONAL BUSINESS OPERATIONS AND MANAGEMENT
Duration 2 hrs
Instructions: Answer Question ONE and ANY OTHER TWO questions.
Q1.
a) “Licensing property technology to foreign competitors is the best way to give up a firm’s competitive advantage”. Do you agree/disagree? Justify your answer. (10 marks)
b) Critically discuss Porter’s Diamond Theory of National competitive advantage. (12 marks)
c) “Kenya desperately needs foreign direct investment (FDI)” to create jobs, increase growth and raise living standards”. Discuss the benefits which FDI would bring for Africa in general. (8 marks)
Q2.
a) “The choice of foreign market entry is one of the most important decisions management makes in international business”. Discuss the advantages of entering a market early. (10 marks)
b) Discuss how the internet and associated World Wide Web affects international business activity and globalization of the world. (10 marks)
Q3.
a) International businesses use organizational structure to manage and direct their global operations. Explain the factors that firms consider in determining the kind of structure that is appropriate for managing and controlling a firm’s business. (10 marks)
b) Describe why it is important for managers to be cross-culturally literate. (10 marks)
Q4. Trade policy utilizes seven main instruments tariffs, subsidies, import quotas, voluntary export restraints, local content requirement, administrative policies and antidumping duties. Explain the advantages and disadvantages associated with any FOUR of the above instruments. (20 marks)
*END*

Cmm 413: International Business Operations And Management Question Paper

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