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Cmm 311: Marketing And Management Question Paper

Cmm 311: Marketing And Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
REGULAR PROGRAMME
CMM 311: MARKETING AND MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and ANY OTHER TWO questions
Q1.
a) Critically assess the growth of cooperative sector in Kenya using relevant examples and its contributions in social and economic development. (15 marks)
b) Identify and explain FIVE essential principles of cooperative societies as delineated by international cooperatives alliance (ICA). (10 marks)
c) Kiambu coffee cooperative union embraces primary societies that deal with coffee products. Explain the ways in which the societies could benefit from being members of the union. (5 marks)
Q2.
a) As a management consultant advice a group of women from Kibera on how they can form and register a savings and credit cooperative society. (10 marks)
b) Identify and explain the measures that can be put in place to ensure good corporate governance in cooperatives. (10 marks)
Q3.
a) Using relevant examples, explain the steps that a cooperative society should follow in order to ensure effective credit management. (10 marks)
b) Explain FIVE measures that can be adopted to prevent misuse of cooperative society finance. (10 marks)
Q4. Explain the roles of government and cooperative societies in the following areas.
a) Youth and gender
b) Human resource development
c) Member empowerment
d) Participatory and law formulation. (20 marks)
*END*

Cmm 311: Marketing And Management Question Paper

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