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Cmm 414: Strategic Management Question Paper

Cmm 414: Strategic Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
KISUMU CITY CAMPUS
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 414: STRATEGIC MANAGEMENT

Duration 2 hrs
Instructions: Answer question ONE and any other TWO questions.
Read the following case carefully and then answer the following questions
Landmark buyout as safaricom, airtel bag yu mobile
Mobile phone firms safaricom, airtel have bought out yumobile, opening a new chapter in the industry. Safaricom is to buy the essarowned yumobile’s infrastructure and retain about 130 employees in the technical department. Airtel is to acquire the 2.7 million subscribers by taking over the mobile number prefix, thus allowing the customers to migrate to its network without changing their identities.
The latest statistics from CCK show that safaricom continues to dominate the market, controlling 66.5 percent of the subscriber share, followed by airtel with 17.6 percent. Yumobile is 8.8 percent and orange 7.1 percent. The deal, which has been in the pipeline for some time, is said to have been accelerated by reports that four companies are angling to make an entry into mobile operations world.
Q1.
a) A company actual strategy is partly proactive and partly reactive, depict this from the case. Give four examples (20 marks)
b) How is the strategy and the quest for competitive advantage anchored in the case for both safaricom and airtel? (10marks)
Q2.
a) State the nature of internal assessment. Discuss stages of internal organization analysis. (10 marks)
b) Describe the process of crafting and executing strategy. (10 marks)
Q3. What strategically relevant components of a company’s external environment affect firms? How can managers adapt to the environment? (20 marks)
Q4.
a) Illustrate your understanding of grand strategy and explain its categories. (8 marks)
b) In most cases managing the strategy execution process includes which principal aspects? (12 marks)
*END*

Cmm 414: Strategic Management Question Paper

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