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Cmk 121: Principles Of Marketing Question Paper

Cmk 121: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 121: PRINCIPLES OF MARKETING
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Explain five marketing management philosophies. (10 marks)
b) Companies pricing decision is influenced by both internal and external factors. Discuss four factors that influence pricing decisions. (6 marks)
c) Highlight on the steps involved in consumer decision process. (10 marks)
d) By use of diagram explain the product levels. (4 marks)
Q2.
a) Product development is a process. Explain the Eight stages of new product development. (10 marks)
b) Marketing channels play a major role in customer satisfaction. Discuss the function of marketing distribution channels. (10 marks)
Q3.
a) Success in marketing is dependent on marketing research. Discuss four steps in marketing research. (10 marks)
b) Explain the components of marketing mix decision. (10 marks)
Q4.
a) Companies exist in an environment. Analyze the company’s internal (micro) and external (macro) environment. (10 marks)
b) Discuss the requirements of effective segmentation. (10 marks)
*END*

Cmk 121: Principles Of Marketing Question Paper

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