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Age 403/Are 460: Agricultural Marketing Question Paper

Age 403/Are 460: Agricultural Marketing

Course:Bachelor Of Science In Agricultural Economics

Institution: University Of Eldoret question papers

Exam Year:2017

UNIVERSITY OF ELDORET
SCHOOL OF AGRICULTURE AND BIOTECHNOLOGY
DEPARTMENT OF AGRICULTURAL ECONOMICS AND RURAL DEVELOPMENT
FOURT YEAR FIRST SEMESTER EXAM
2017/2018 ACADEMIC YEAR.
AGE403/ARE 460: AGRICULTURAL MARKETING.
MAIN EXAMS.
INSTRUCTIONS : Answer question ONE and choose any other three questions.
QUESTION ONE
a) Differentiate between the following terms as used in agricultural marketing :
I.Oligopoly and monopoly
II. Price determination and price discovery
III. Substitute good and complementary good
IV. Nominal price and real price
V. Perfect competition and imperfect competition. ( 5marks)
b) Explain using a well labeled graph how commodity prices and quantity demanded and supplied are determined in a market outlining producers and consumers expected price in the market. ( 5marks)
c) Explain any five factors to consider when setting prices of agricultural products in the market. ( 5marks)
QUESTION TWO
a) Define the word 'foreign exchange rate' and explain how the exchange rate affects the export and imports of agricultural inputs and produce. (5 marks)
b) State clearly the procedure followed and the key documentations required in exporting and importing agricultural inputs and produce. (5 marks)
c) Identify and explain different ways economists use consumers price index. (5marks)
QUESTION THREE.
explain using an example of an agricultural commodity the advantages and disadvantages of market contracting in marketing of agricultural products. (5marks)
b) Use an example of an agricultural commodity to explain the risk management strategy used in marketing agricultural produces in the market. ( 5marks)
c) Explain five channels of market distribution giving one key advantages and disadvantages of each channel mentioned. (5 marks)
QUESTION FOUR
a) Explain the need and significance of international trade in marketing agricultural products. ( 5marks)
b) Explain the problems and difficulties small holder farmers face in international trade and the strategies that can be used by small holder farmers to access international trade in marketing agricultural products. ( 5marks)
c) Explain the procedures and documentation needed in international trade. (5 marks)
QUESTION FIVE
a) Explain the major factors which a marketer must consider when setting the price of products in today's marketing environment. ( 5marks)
b) Marketing does not operate in a vacuum but in an environment. Explain the marketing environment and how it affects marketing of agricultural products. (5marks)
c) What is the need and significance of speculation and hedging in marketing agricultural products. (5 marks)

Age 403/Are 460: Agricultural Marketing Question Paper

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