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E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2014 Question Paper

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2014

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014

E-COMMERCE (BBIT 436) (CISY 428) 2ND TRIMESTER 2014
KENYA METHODIST UNIVERSITY

END OF 2'ND 'TRIMESTER 2014 (PT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY 428
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One (COMPULSORY)

Businesses today are paced with several types of pressures and these pressures are the drivers forcing change in their business models. Name one type of business pressure and give a suitable example of application of that type of business pressure
(2 marks)
Together, the internet and the web make e-commerce possible by allowing computer users to access product and service information and to complete purchases online. Name two specific features that support e-commerce on the internet
(2 Marks)
E-commerce sites are faced with several security threats. Name three forms of security threats to e-commerce sites
(3 Marks)
It is observed that online credit card payment systems have their limitations. Name two such limitations
(2 marks)
Name two main technologies that support online marketing
(2 Marks)

Define the following technologies:
(2 Marks)
Keyword advertising
Search engine optimization
Differentiate between e-business and e-commerce
(3 marks)
Briefly describe two functionalities provided by web servers
(2 Marks)
Name two of the most important factors in successful e-commerce site design
(2 Marks)
SECTION B

Question Two

Name the four phases of the customer lifecycle, describing what is involved in each phase using two relevant points per phase. You may use a diagram to demonstrate your answer
(12 Marks)
Compare the push model vs the pull model in supply chain management by comparing aims, characteristics and the use of information systems for each model
(8 Marks)
Question Three

List and briefly describe the e-commerce elements
(8 marks)
Describe four keys to good cost design
(8 Marks)
Name four things the shopping cost should have/do
(4 Marks)
Question Four

Name and briefly describe four features of e-commerce
(8 marks)
Explain what an ecommerce security plan is and the steps (explain what happens in each step) involved in building the plan
(12 Marks)

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2014 Question Paper

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