Public Relations Question Paper

Public Relations

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
INSTITUTE OF OPEN LEARNING (IOL)
UNIVERSITY EXAMINATIONS 2007/2008
SPECIAL EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 314: PUBLIC RELATIONS
DATE: Monday, 6th October, 2008 TIME: 10.00 a.m. – 12.00 noon
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INSTRUCTIONS:
Answer ALL questions .
Q.1 Describe the role of the press in Public Relations (20 marks)

Q.2 Explain five differences between a PR Officer and a PR consultant (20 marks)

Q.3 Discuss the challenges facing PR in Kenya today. (20 marks)

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