International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
OPEN, DISTANCE AND E-LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306: INTERNATIONAL MARKETING
=================================================================
DATE: TUESDAY 5TH JULY 2011
TIME: 8.00 A.M. – 10.00 A.M.

INSTRUCTIONS
Answer question ONE and any other TWO.

Question 1
a)Discuss the main factors that motivate corporations to expand business beyond
national boundaries.(15 marks)

b) Discuss the nature of the global marketing environment. (15 marks)

Question Two
Discuss the marketing mix for companies engaged in global marketing activities.
(20 marks)

Question Three
Discuss the role of various forms of regional groupings to global marketing.
(20 marks)

Question Four
Discuss how you can manage an international sales management program.(20 marks)

Question Five
Discuss the various approaches a marketer can use to penetrate foreign markets. (20 marks)

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