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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306: INTERNATIONAL MARKETING
DATE: FRIDAY, 8TH APRIL 2011
====================================================================================
TIME: 11.00 A.M. - 1.00 P.M.
INSTRUCTIONS: Answer Question one and any other two

Question One
a)Discuss the main areas in which International marketing differs from Domestic marketing
(15 marks)

b)Discuss the nature of the International Marketing environment and its implication for an
organization’s marketing mix.(15 marks)

Question Two
Explain using practical examples the various approaches marketers may use to enter into foreign markets.(20 marks)

Question Three
Discuss the nature of the various types of regional groupings and their roles in global marketing.(20 marks)

Question Four
Explain the main areas involved in the planning for global markets.(20 marks)

Question Five
Discuss the nature of the marketing mix marketers use in global marketing.(20 marks)

Question Six
Discuss the main challenges experienced in managing an International sales management effort. (20 marks)

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