International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
OPEN DISTANCE AND e-LEARNING
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306: INTERNATIONAL MARKETING
======================================================================================
DATE: Wednesday 14th December 2011
TIME:8.00a.m – 10.00a.m
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO.

QUESTION ONE
a) Explain the components of the international marketing environment. [15marks]

b) Discuss the challenges of the international marketing process and the set of adjustment a marketer has to make on their marketing mix. [15marks]

QUESTION TWO
Discuss using relevant examples, the main elements of the international marketing mix.[20marks]

QUESTION THREE
Discuss the concept of regional groupings and explain why they are becoming an important
phenomena of international marketing.[20marks]

QUESTION FOUR
Explain the international marketing process and the set of areas that distinguish it from planning for domestic markets.[20marks

QUESTION FIVE
Discuss the basic international strategic orientations and the set of strategies marketers use to penetrate foreign markets.[20marks]

QUESTION SIX
Discuss the main areas to address in designing and international sales management program.
[20marks]

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