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Bba 303 Marketing Strategies And Planning Question Paper

Bba 303 Marketing Strategies And Planning 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



BBA 303 MARKETING STRATEGIES AND PLANNING.
DATE:MONDAY 14-SEPT 2009 TIME:11:00A.M-1:00P.M

Instructions:Answer both questions in section one and any other question in section Two

SECTION 1(compulsory)

1 a)Using the porters Five-Forces model explain how you can analyze the profitability of a commercial bank in Kenya. (20 MKS)
b)Give merits and demerits of skimming price strategy (10 MKS)
2Explain the key components of a marketing plan (20 MKS)

SECTION 2(Answer only one question)
3.Write short notes on the following terms as used in marketing strategy and planning.
a)Market Entry Strategies(5 MKS)
b)Cost Leadership Strategy(5 MKS)
c)PEST Analysis(5 MKS)
d) Implementation of strategies.(5 MKS)
4 Most market oriented organizations usually develop a marketing plan yet not all of them are successful.Required to discuss why marketing plans fail.(20 MKS)
5.a)Differentiate macro and micro concepts of market environment (5MKS)
b)Explain why both concepts are important to a marketing manager.(15MKS)




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