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E-Commerce Question Paper

E-Commerce

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
STAGE IV EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
DMS 104: E-COMMERCE
DATE: APRIL 2010 TIME: 1½ HOURS
INSTRUCTIONS: Answer any THREE questions
Question One
a) Distinguish between traditional commerce and e- commerce (4 Marks)
b) Outline four business processes that can be handled by e-commerce (4 Marks)
c) Explain at least four advantages of e-commerce to the seller (4 Marks)
d) What are some of the demerits of e-commerce? (2 Marks)
e) Explain the roles of the internet in electronic commerce. (6 Marks)
Question Two
a) Differentiate between e-commerce and e-business (4 Marks)
b) Explain the difference in the following terms as used in relation to e-commerce:
i) Intranet and Extranet
ii) Local Area Network and Wide area Network
iii) HTTP and FTP protocols (6 Marks)
c) One of the greatest challenges that business owners and clients constantly face is the security of
the website. Outline five ways to mitigate these security threats (10 Marks)
Question Three
a) What is customer relationship management as used in e-commerce? (2 Marks)
2
b) Explain any five strategies that you can use to market your business over the internet (10 Marks)
c) After designing your website it is important to promote it online, explain four ways that one can
use to achieve this goal. (8 Marks)
Question Four
a) Differentiate between the following as used in website design and development
i) Implicit and explicit personalization (4 Marks)
ii) Collaborative and rule based filtering techniques. (4 Marks)
b) Explain six basic rules that a good website must conform (12 Marks)
Question Five
a) What is enterprise resource (ERP) planning? (4 Marks)
b) Discuss three benefits of an ERP system to any organization (6 Marks)
c) Explain any five payment mechanisms that you can use to transact business online (10 Marks)

E-Commerce Question Paper

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