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Cam 301: International Marketing Question Paper

Cam 301: International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
THIRD YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 301: INTERNATIONAL MARKETING
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Give a brief history of International Law, its definition and discuss how it affects an
international marketer. (10Marks)
b) Identify and describe the different degrees of economic cooperation. (10Marks)
c) i). Define a product. (2Marks)
ii) Outline the factors an International Marketer should consider when making product
design decision. (8Marks)
QUESTION TWO
You have been appointed the Export Manager of Kazamwendo Limited, a multinational
manufacturing company incorporated in Kenya. How would you organize exporting for the
manufactured goods:
(i) In Kenya? (12Marks)
(ii) In the Host Countries? (8Marks)
2
QUESTION THREE
b) Define Global Marketing Audit. (8Marks)
c) Outline: i). Two basic characteristics of a full marketing audit. (6Marks)
ii). The components of the marketing audit. (6Marks)
QUESTION FOUR
a) Define Product Positioning. (5Marks)
b) Identify and describe strategies for positioning product. (15Marks)
QUESTION FIVE
a) Describe Maslow’s Hierarchy of Needs. (10Marks)
b) What stages do consumers go through before making purchase (adoption) decision?
(10Marks)

Cam 301: International Marketing Question Paper

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