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Electronic Commerce I Question Paper

Electronic Commerce I

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2010

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UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1303: E-COMMERCE I
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Describe the following attributes of e-commerce. (6 Marks)
i. Ubiquity
ii. Personalization and customization
iii. Interactivity
b) State and explain three advantages and three disadvantages of e-commerce. (6 Marks)
c) Describe five major differences between e-commerce and traditional commerce. (5 Marks)
d) Using a well labeled diagram explain the TCP/IP layered architecture (8 Marks)
e) Explain five characteristics of a successful e-payment method (5 Marks)
QUESTION TWO
a) Differentiate between e-commerce and e-business. (4 Marks)
b) The usability of the website interface determines how long a customer is likely to stay on your
website and eventually make a sale. Explain the factors that you would take into consideration
when designing an e-commerce website (5 Marks)
c) Describe the EDI protocol, clearly explaining its benefits. (5 Marks)
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d) E-commerce has witnessed a rapid growth in the global market. Explain how e-commerce has
impacted on the following, giving an appropriate example from the Kenyan context (6 Marks)
i. Banking
ii. Stock trading
iii. Tour and travel
QUESTION THREE
a. Describe five types of e-commerce transaction models giving an example of each. (10 Marks)
b. Give two reasons why is an e-commerce business plan important? (2 Marks)
c. Think up of an e-commerce business. Design an e-commerce business plan for your business.
(8 Marks)
QUESTION FOUR
a) Describe four considerations that you would make when designing a well-functioning website?
(4 Marks)
b) Describe briefly the two basic e-commerce enablers (4 Marks)
c) Describe four e-payment systems (8 Marks)
d) Security is huge challenge for e-commerce exchanges. State and describe four vulnerabilities and
how they can be addressed. (4 Marks)
QUESTION FIVE
a) Describe the 4P’s dimension of e-marketing framework (4 Marks)
b) Giving examples, discuss six security services/dimensions that any e-security system must provide.
(12 Marks)
c) Malware is a serious threat in the e-commerce environments. Describe four types of malware.
(4 Marks)

Electronic Commerce I Question Paper

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